7 Unique SEO Tactics to Boost your Ranking

Are you bored of reading the same old SEO checklists and tips yet? Well, I sure am. It’s high time we saw something different, so I topped up my coffee and set out to research uncommon (but proven) tips which aren’t copy-pasted into every SEO article ever made. Here are a few I found that aren’t too common (yet) and can give you a good advantage if you put them into practice before everyone else gets a hold of them.

Use infographics

Infographics are creative and visual ways to get information across, and who doesn’t love them, really.Rarely will someone choose to go through a wall of text over an interesting image. However,  it takes time and creativity and quite a lot of artistic skill to pull off a unique infographic, luckily there are also online tools you can use, my favourite is Piktochart which is actually free (such a lovely word) but you can get a plan if you’re going to be doing this often. Here’s an example of a nice infographic:

infographic on the benefits of SEO

Infographics are also great to share on social media, and we all know how social media plays into higher rankings. However, if you share your infographic on social media, remember to brand it with a watermark so you don’t find it on someone else’s channel with no credit or link back to you.

Be original

Ironically, I’m not being very original in telling you to be original, but this point is so important that I couldn’t just leave it out. If you can write up your very own content that comes from your knowledge and experience that can’t be found anywhere else, then that would be ideal. You’d be the top authority in that field and people would go to your site and share it because it’s one of a kind. But okay, we can’t all be experts in everything and sometimes you want to have a blog with various subjects. In a Neil Patel podcast he mentioned how anyone can always take the time to research and take this and that from various trusted sources (make sure to cite them and link out to them, trusted links in your content gives you points on Google), and add in your own views or opinions. It’s almost as good as an original article and you’ll have plenty of links that help with SEO.

Include images in your posts

Turns out that Google favors content with plenty of images, and guess what, users prefer articles with images in them. So what harm could it do to follow the trend? When you have a long article, try to break up the text with an image that adds value or presents an example (see what I did with the infographic earlier? That.) Don’t forget to credit the author or even link back to the source too.

Translate your content

Most people only have their content in their own native language, but there are millions of people around the world who are probably interested in what you have but don’t speak English. Go for the main languages like Portuguese, French, Spanish, or even German. You’ll find your audience will widen significantly and hell, it would be cool to be popular in more than once country, wouldn’t it?

Think about voice searches

Okay, bear with me here. An article on SEO Nick stated that voice searches have been increasing in popularity since late 2015, and with the appearance of voice assistants like Siri, Cortana, and Google Now (am I alone in thinking Google needs to find a cuter name?) we can only expect this tendency to rise. So, when choosing your keywords it would be wise to favor long-tailed ones which are most likely to be spoken. For example, you wouldn’t really ask your phone “buy dog toys”, but something more like “where to buy dog toys in Toronto?”

Be local

The idea is to let Google know where you’re located, so people who are in your area can find you first. If someone is actively searching for a business they’ll likely go local, say for example “Online marketing agency in Washington D.C.” would be a common search over “Online marketing agency” which will show results of marketing agencies located from here to Timbuktu. Bottom line is, include your location in your URL or tag or at least in your contact information which is a must on any website.

screenshot of search result on google
Screenshot of my previous search using Google Now. The first results are by location.

Speed up your page loading time

Fine, this one isn’t exactly “unique” but you don’t see it as much in all the SEO to-do lists like “include keywords in your page title.” No one is going to wait a whole 10 seconds to see your website, if it’s not up and running in 2 seconds then people leave. That’s a fact. Two ways you can speed up your page is to use a Cache Plugin like WP Super Cache. Also reducing your image sizes helps a lot, we’ve used WP Smush and it doesn’t decrease the quality in a way anyone would really notice. Code optimization helps too, but it’s safer to get a developer to take care of that one.

There are probably a couple more tactics I’ll remember at 3 in the morning, but I’ll leave those for another post. For now, take a look at what you can do already from this list, and get those fingers moving! The sooner you do them, the sooner you’ll get results. Now if you’re keen on getting them done but not on doing them yourself, well hey, aren’t you in luck? Balystic can do it for you! Just shoot us a message and we’ll be right with you.

 

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