Wondering why sites like Zillow, Redfin, and Trulia have made such an impact on the industry? Its simple, usability and SEO! Your customers don’t want to interact with a flash site and 1999 MLS interface. They want a single call to action, clean simple design, and whatever pops up first on Google. So how can you compete?
First I want to preface that agent sites don’t necessarily have to be about lead generation. I fully understand that most Real Estate leads come from word of mouth, neighborhood specializations, and repeat business. Knowing that, and knowing what a connected world we live in, we can all agree that having positive web presence is still important for everyone and any business!
Let’s look at SEO for Real Estate related queries in my hometown, Tucson. Just googling Tucson Real Estate, this is what comes up.
(Some research shows that neighborhood specialization for SEO might be more impactful for businesses. I think this is especially true for Real Estate agents, and we will explore that in Part 3 of this 3 part post!)
The first three results of the google search for “Tucson Real Estate” are national database search engines and the fourth is Craigslist! Finally at number 5, we have a local brokerage, Century 21. But then it slips back to the nationals again. And what is really interesting is that there aren’t any individual agents on there. Let’s look at another search, this time specifically for an agent. Ill search two ways, “Realtor” and “Agent.”
Under “Tucson Realtor,” there is not a single individual agent site that comes up on the first page. I also skipped over the google ad words so we can see what is really happening with SEO.
Possibly the most interesting part of this is that Tucson Realtor tracks on Google Trends, meaning people are searching for this term regularly! Take advantage of this, get your name up there!
“Tucson Real Estate Agent” search quality gets a little better. There are three out of nine results that are actual agent pages!
But … according to Google Trends no one is searching for “Tucson Real Estate Agent.”
Whether you are brokerage wondering how you can dominate the “Tucson Real Estate” Google search or an Agent wanting to be at the top of “Tucson Realtor”, stay tuned to our blog for more tips, or reach out to us today! Our WPaaSP is perfect for helping you build usable, modern websites.
We also offer enterprise packages that allow all of your agents to create sites that maintain brand integrity – ensuring that YOUR online presence and reputation are safe.