Social Media Marketing

There are several ways that Social Media Marketing can help you reach your strategic goals and objectives defined by your Digital Strategy. Simply standing up a Facebook page and asking people to follow you is probably one of the least powerful ways to leverage social media.

We believe the real power of Social Media Marketing is when you tap into your web visitor’s network of social media contacts and leverage their influence and good will to gain additional exposure and attention to drive traffic back to your website. Learn more about our Social Media Marketing services.

Search Engine Marketing

The number one rule of SEO (Search Engine Optimization) is to use the right keywords.  What are the right keywords?  Those your target audience would choose to find what they seek.

So, to do SEO right, you need to know those keywords … which means you need to know your target audience.  You need to know exactly who they are, how they think, what they want.  You must practice empathy to be effective with SEO.

Only when you have this intelligence can you effectively perform SEO. Learn more about our SEO and SEM services.

WordPress Design

WordPress is the most popular content management system (CMS) on the planet. Why? Because:

  1. WordPress is fun and easy-to-use
  2. WordPress is fast and cheap to setup
  3. WordPress is mobile friendly
  4. WordPress is search engine friendly
  5. WordPress is widely supported

For this reason, we use a WordPress as a Service platform.

Digital Strategy

Digital Strategy is the compass that guides our actions and drives our efforts forward. Without that Strategy, we can wander aimlessly, waste time, and dilute our marketing efforts.

Digital Strategy answers the big questions and lets us know Why we are here, What is our purpose, Where are we going, and What are the goals and objectives.

Digital Strategy forms the foundation of our integrated digital marketing efforts and we cannot proceed with a website, SEO, or social media community without this digital compass. Learn more about our Digital Strategy services.